Best Intermarché Campaigns of All Time
Intermarché is the only supermarket that treats the produce aisle like a behavioral science lab. While most grocers are busy shouting about price cuts on laundry detergent, the French have spent the last decade making us fall in love with lumpy carrots and sugar-free chocolate. It is a masterclass in using creativity to solve actual logistics problems - and making it look effortless. Browse the work below.
4 campaigns
Intermarché: Unloved
Intermarché reimagines the big bad wolf as a lonely outcast who chooses to eat better to be accepted, using a heartwarming fable to position the retailer as a partner in personal transformation through quality food.
Intermarché: Sugar Detox
Intermarché tackled sugar addiction by launching a yogurt six-pack with progressively decreasing sugar levels, using a physical product to retrain consumers' palates and prove that standard products are unnecessarily sweet through a step-by-step detox experience.
Intermarché: Inglorious Fruit & Vegetables
Intermarché launched a campaign to sell "ugly" fruits and vegetables at a discount, aiming to reduce food waste by challenging consumer perceptions of imperfect produce and proving that these misshapen items are just as delicious and nutritious as their perfect-looking counterparts.
Intermarché: The Freshest Fresh Orange Juice
Intermarché launched a fresh orange juice brand whose name dynamically changed every minute to reflect its exact creation time, proving unparalleled freshness and health benefits. This ingenious real-time labeling disrupted the competitive market, making fun of traditional claims and significantly boosting sales and store traffic by offering tangible proof of quality.