Best Intermarché Campaigns of All Time
Intermarché turned the ugly produce section into a global conversation, which is either a marketing miracle or a sign that we were all secretly embarrassed about our vegetable snobbery. The French have a gift for making thrift feel sophisticated - whether by reformulating sugar or celebrating imperfect carrots. Their best work solves a real commercial problem while looking like a social conscience. Dig into the work below.
4 campaigns
Unloved
2025Intermarché reimagines the big bad wolf as a lonely outcast who chooses to eat better to be accepted, using a heartwarming fable to position the retailer as a partner in personal transformation through quality food.
Intermarché · Romance Paris
Sugar Detox
2016Intermarché tackled sugar addiction by launching a yogurt six-pack with progressively decreasing sugar levels, using a physical product to retrain consumers' palates and prove that standard products are unnecessarily sweet through a step-by-step detox experience.
Intermarché · Marcel Paris
Inglorious Fruit & Vegetables
2014Intermarché launched a campaign to sell "ugly" fruits and vegetables at a discount, aiming to reduce food waste by challenging consumer perceptions of imperfect produce and proving that these misshapen items are just as delicious and nutritious as their perfect-looking counterparts.
Intermarché · Marcel Paris
The Freshest Fresh Orange Juice
2014Intermarché launched a fresh orange juice brand whose name dynamically changed every minute to reflect its exact creation time, proving unparalleled freshness and health benefits. This ingenious real-time labeling disrupted the competitive market, making fun of traditional claims and significantly boosting sales and store traffic by offering tangible proof of quality.
Intermarché · Marcel