Best Lacoste Campaigns of All Time
It is a bit of a miracle that a small green reptile became the universal shorthand for "I own a boat" or "I am very good at tennis." Lacoste spent decades leaning into that posh, static heritage until they realized that movement - specifically the cinematic, heart-stopping kind - sells far more shirts. From metaphorical buildings collapsing to unexpected street encounters, they have mastered the art of the high-stakes romantic epic. Browse the work below.
4 campaigns
Lacoste: Life is a Beautiful Sport
Lacoste dramatizes the tenacity of its sporting heritage by following a woman's relentless, polite sprint through Parisian life to deliver a ball to Novak Djokovic, proving that elegance and athletic drive are inseparable in everyday moments.
Lacoste: Unexpected Encounters
Lacoste celebrated its 90th anniversary by capturing spontaneous, wordless encounters between strangers from different worlds who realize they are wearing the same iconic piece, proving the crocodile is a universal symbol that transcends age, style, and social background.
Lacoste: Crocodile-Free
Lacoste replaced its iconic crocodile logo with ten endangered species on limited-edition polo shirts, producing only as many shirts as animals remaining in each species, creating urgent demand and raising critical awareness for conservation.
Lacoste - Crocodile Inside (feat. Oulaya Amamra & Kevin Azaïs)
Lacoste powerfully dramatized the internal struggle of a collapsing relationship, where a couple's world literally fractured, to illustrate the tenacity and inner strength required to overcome adversity, aligning with the "Crocodile Inside" ethos and "Life is a Beautiful Sport" tagline.