Best Skittles Campaigns of All Time
Most brands spend decades trying to seem normal, but Skittles realized early on that being the weirdest person at the party is actually a viable business model. They turned a bag of fruit drops into a surrealist fever dream where people have giraffe skin and clouds are for sitting on. It is a masterclass in staying consistent by staying completely unpredictable - a rare feat in a world of focus-grouped boredom. Browse the work below.
7 campaigns
Skittles: Gaming Flute
Skittles turned gaming into a chaotic musical challenge by engineering a real flute into a controller. This tapped into the 'challenge gaming' subculture, proving that the brand’s playful, absurd identity thrives where gaming meets genuine, frustratingly difficult skill.
Skittles: Deliver the Rainbow
Skittles bypassed the traditional Super Bowl broadcast by performing a live, surreal commercial on a fan's front lawn, turning a standard delivery into an unmissable, fame-fueling event that drove massive sales and engagement.
Skittles: Lime Apology
Skittles apologized for removing lime by making the candies themselves express regret, creating a humorous, self-aware campaign that delighted fans with the return of their beloved flavor.
Skittles: Recolour The Rainbow
Skittles evolved its tradition of removing its rainbow by using those donated colors to restore iconic black - and - white photographs from LGBTQ+ history, transforming a symbolic gesture into a tangible act of preserving and celebrating queer visibility.
Skittles: Exclusive the Rainbow
Skittles created an audacious Super Bowl campaign by producing a highly personalized commercial for a single superfan, Marcos Menendez. This counter-intuitive strategy generated 1.5 billion earned media impressions and widespread buzz, proving that extreme exclusivity can be more impactful than mass viewership.
Skittles: Touch the Rainbow
Skittles created an interactive video transforming the viewer's index finger into a dramatic war hero, fighting for the rainbow. This worked by using absurd, over-the-top storytelling and direct engagement to make the brand's playful essence and "Taste the Rainbow" tagline an unforgettable, immersive experience.
Skittles: Tim
Skittles brilliantly subverted the idea of a magical power by showing how turning everything into Skittles would be a devastating curse, creating dark humor that reinforced the brand's quirky, unexpected identity.