Media & Investment marketing laws
Share of voice predicts share of market. Excess SOV grows brands. Recessions turn into multiplier moments for those who keep spending. The Media-Investment laws connect media-budget decisions to long-term brand outcomes the way good strategists wish their CFOs would understand.
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Media & Investment
The Law Of Excess Share Of Voice
Brands with higher share of voice than market share tend to grow.
Les Binet, Peter Field +1 more
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Media & Investment
The Law Of Reach Over Precision
Broad reach usually outperforms hyper-targeting for growth.
Les Binet, Peter Field +1 more
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