Pricing & Value marketing laws
Price is a story. The pain of paying, charm pricing, anchoring, and the price-quality heuristic explain why the same product can feel like a bargain or a rip-off depending entirely on context. These laws are the difference between margin and mass.
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Pricing & Value
The Decoy Law
A third option changes preferences between the original two.
Dan Ariely
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Pricing & Value
The Law Of Loss Aversion
Losses hurt twice as much as equivalent gains feel good.
Daniel Kahneman, Amos Tversky
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Pricing & Value
The Law Of Psychological Pricing
$9.99 vs $10.00 works, but not for the reasons you think.
Various Research
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Pricing & Value
The Pain Of Paying Law
Payment method affects perceived value and spending behavior.
Drazen Prelec, George Loewenstein
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Pricing & Value
The Price-Quality Law
Higher price signals higher quality in consumers' minds.
Richard Shotton, Behavioral Economics Research
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