Behavioral Science marketing laws
Decisions look rational. They almost never are. Behavioral Science laws explain the predictable shortcuts your brain takes - the same shortcuts every shopper, voter and audience takes - and how brands win or lose by working with them instead of pretending people are spreadsheets.
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The Anchoring Law
The first number you see influences all subsequent judgments.
The Context Law
Context changes perceived value more than the product itself.
The Generation Law
People remember better what they've actively completed themselves.
The Law Of Costly Signaling
Expensive advertising signals quality and commitment to customers.
The Peak-End Law
People judge experiences by their peak moment and ending, not the average.
The Pratfall Law
Admitting a weakness increases credibility and likability.
The Reciprocity Law
People feel obligated to return favors and gifts.
The Scarcity Law
Limited availability increases perceived value.
The Social Proof Law
People copy the behavior of others, especially in uncertainty.