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    Paid Social Library

    Social Media Ad Techniques

    Under Meta's Andromeda algorithm, creative is targeting - so volume and diversity win. These are the building blocks: hooks, angles and formats you combine into Meta & TikTok ad concepts at scale.

    Built on the Hi5 Framework - 5 × 5 × 5 ad ideation.

    The three building blocks

    Hooksexisting library

    Ad Hooks

    The first 3 seconds - the line that stops the scroll. Already in the Hooks library.

    360+ hooks
    Angles

    Ad Angles

    The persuasion premise - the WHY that makes someone care. Tagged by awareness stage.

    17 angles
    Formats

    Ad Formats

    The production container - the HOW you shoot it. Video and static, tagged by cost.

    27 formats