Paid Social Library
Social Media Ad Techniques
Under Meta's Andromeda algorithm, creative is targeting - so volume and diversity win. These are the building blocks: hooks, angles and formats you combine into Meta & TikTok ad concepts at scale.
Built on the Hi5 Framework - 5 × 5 × 5 ad ideation.
The three building blocks
Hooksexisting library
Ad Hooks
The first 3 seconds - the line that stops the scroll. Already in the Hooks library.
360+ hooks
Angles
Ad Angles
The persuasion premise - the WHY that makes someone care. Tagged by awareness stage.
17 angles
Formats
Ad Formats
The production container - the HOW you shoot it. Video and static, tagged by cost.
35 formats