Ad Formats
The production container an ad lives in - the how. 27 formats, tagged by production cost so you can match ambition to budget. An angle can run in many formats; a format carries many angles.
Browse by type
Lo-fi UGC (talking head)
One person, one phone, talking straight to camera. The native default of social.
Product Review
An honest-feeling walkthrough of using the product, warts and all.
Unboxing / First Impression
The package opening and the genuine first reaction.
Tutorial / How-To / Demo
Show the product doing the thing, step by step.
UGC Voiceover (B-roll + VO)
B-roll of the product carried by a voiceover script.
Raw UGC + Brand Editing
Authentic UGC footage cut with brand captions, pace, and structure.
Testimonial Compilation
Several real customers stitched into one wall of proof.
Green Screen / Reaction
Creator reacts in front of a screenshot, post, or article.
Split-Screen / Dual-POV
Two things on screen at once. Contrast you can see in a glance.
Us-vs-Them Side-by-Side
A structured head-to-head between your product and the alternative.
Podcast Clip
A conversational two-shot that feels like overheard expertise.
VSL (Video Sales Letter)
A longer, structured pitch that walks from problem to purchase.
AI Avatar / Spokesperson
A synthetic presenter delivers the script. Volume without a film crew.
ASMR / Sensory
Lean on sound and texture to make the product feel tactile.
Kinetic Typography
Animated text carries the message. No face, no footage required.
App Demo / UI Walkthrough
Screen recording of the product in action. Show, don't claim.
Ugly Ad (lo-fi native)
A deliberately unpolished static that looks like a post, not an ad.
Single Image
One frame to land the whole idea. Hardest format to do well.
Carousel (2-10 cards)
Swipeable cards that build an argument one tap at a time.
Collection
A hero asset over a grid of shoppable products.
Dynamic Product Ads (DPA)
Automated ads that show each user the products they looked at.
Press / As-Seen-In Screenshot
Borrow a publication's credibility with a clipped headline.
Comparison Table
A grid of checkmarks that makes the choice look obvious.
What's Inside / Ingredient
Break the product into its parts to prove what's really in it.
Handwritten Note / Post-it
A scribbled note that reads as personal, not produced.
Meme / Spoof
Hijack a familiar meme format to smuggle in the message.
AI-Enhanced Static
Generated or AI-assisted imagery for concepts a photo can't capture.