Libraries/Social Media Ad Techniques/Formats

    Tutorial / How-To / Demo

    Show the product doing the thing, step by step.

    VideoCost: low-mid

    Seeing beats telling. A clear how-to proves the product works and teaches the viewer to use it in the same breath, which lowers both doubt and the imagined effort of owning it. The demo is the claim and the evidence at once.

    Why it works

    Seeing beats telling. A clear how-to proves the product works and lowers the imagined effort of using it in the same breath - the demo is both the claim and the evidence.

    Format Examples

    How this format plays out across different products and segments.

    Kitchenware

    Three-step recipe from mess to plated in 20 seconds, the tool doing the work.

    SaaS

    Screen-record the core job done in three clicks.

    Cleaning

    Before-grime, the product, after-shine, all in one continuous demo.

    How to build it

    1

    Name the outcome

    Open on the result they will get, so they know why to watch.

    2

    Show the steps

    Walk through it, fast and clear, product doing the work on camera.

    3

    Land the result

    Show the finished outcome and the next step.

    Example executions

    Three-step demo from problem to result in under 20 seconds.

    Screen recording walking through the feature that matters.

    Hands-only overhead shot showing exactly how it's used.

    Carries these angles well

    Mechanism / Why It WorksValue-Based EducationBefore & After / TransformationDifferentiation / Objection-Handling

    Reach for it when

    Products with a visible function or a satisfying result, and solution-aware buyers who want proof it works.

    Skip it when

    Products whose benefit is invisible or emotional rather than functional.

    Common mistake

    Demoing a benefit you cannot actually show. If the result is invisible, the demo falls flat - use a different angle.

    Combine it into an ad

    A format is the container. In the Hi5 Framework it wraps an angle and opens with a hook to become a finished concept.

    The Hi5 FrameworkBrowse angles