Libraries/Social Media Ad Techniques/Formats

    UGC Voiceover (B-roll + VO)

    B-roll of the product carried by a voiceover script.

    VideoCost: low-mid

    Decouples the visuals from the voice, so you can write a tight script and lay it over flattering product footage. It's the most flexible UGC variant for testing many angles fast - same B-roll, swap the VO, and you have a new concept by lunch.

    Why it works

    Decoupling voice from visuals lets you write a tight script over flattering B-roll, and swap scripts cheaply to test many angles fast. The voiceover carries persuasion while the footage carries desire.

    Format Examples

    How this format plays out across different products and segments.

    DTC

    Lifestyle B-roll with a punchy problem-solution VO on top.

    Wellness

    Calm footage with an educational voiceover walking through the why.

    Apparel

    Same B-roll, three scripted angles for a fast test.

    How to build it

    1

    Write the script first

    Nail the hook and arc in words before you touch footage.

    2

    Lay it over B-roll

    Cut product and lifestyle B-roll to the beats of the VO.

    3

    Caption for sound-off

    Burn in text so the muted viewer still gets it.

    Example executions

    Lifestyle B-roll with a punchy problem-solution VO on top.

    Same footage, three different scripted angles for testing.

    Calm B-roll with an educational voiceover walking through the why.

    Carries these angles well

    Value-Based EducationProblem-Agitate-Solve (PAS)Routine / Day-in-the-LifeMechanism / Why It Works

    Reach for it when

    Scaling angle variations cheaply, products that look good in B-roll, and any awareness stage.

    Skip it when

    Moments that need a real face and eye contact to feel authentic, like founder or testimonial stories.

    Common mistake

    Generic stock B-roll that does not match the script. The mismatch reads as cheap and breaks the spell.

    Combine it into an ad

    A format is the container. In the Hi5 Framework it wraps an angle and opens with a hook to become a finished concept.

    The Hi5 FrameworkBrowse angles