Libraries/Social Media Ad Techniques/Formats

    Green Screen / Reaction

    Creator reacts in front of a screenshot, post, or article.

    VideoCost: low

    The creator stands in front of a piece of evidence - a review, a headline, a competitor's post - and reacts to it. It's cheap, fast, and great for commentary angles because the on-screen artifact gives the talking head something concrete to point at.

    Why it works

    The on-screen artifact gives the talking head something concrete to point at, which makes commentary land. It is cheap, fast and native to how creators already react to posts.

    Format Examples

    How this format plays out across different products and segments.

    Hydration

    Reacting to a viral "drink more water" post and correcting it.

    DTC

    Green screen over a 5-star review, expanding the story behind it.

    Any

    Standing in front of a competitor claim and calmly taking it apart.

    How to build it

    1

    Pick the artifact

    A review, a headline, a competitor post - something worth reacting to.

    2

    React in front of it

    Stand over it and walk through your take.

    3

    Redirect to the product

    Land the point and connect it to your product.

    Example executions

    Reacting to a viral 'drink more water' post and correcting it.

    Green screen over a 5-star review, expanding on the story behind it.

    Standing in front of a competitor's claim and calmly taking it apart.

    Carries these angles well

    Myth-Buster / ContrarianUs-vs-Them / ComparisonSocial Proof / Crowd LogicProblem / Pain Identification

    Reach for it when

    Commentary, myth-busting, and reacting to social proof or competitor claims. Native to TikTok.

    Skip it when

    Premium positioning and products that need to be shown working rather than discussed.

    Common mistake

    Using it for premium positioning - the lo-fi reaction look clashes with a luxury feel.

    Combine it into an ad

    A format is the container. In the Hi5 Framework it wraps an angle and opens with a hook to become a finished concept.

    The Hi5 FrameworkBrowse angles