What's Inside / Ingredient
Break the product into its parts to prove what's really in it.
Pull the product apart and label what's inside - ingredients, components, the things you do and don't include. Transparency reads as confidence, and the breakdown turns abstract quality claims into something concrete the buyer can point at.
Why it works
Pulling the product apart and labelling what is inside reads as confidence - transparency turns abstract quality claims into something concrete the buyer can point at.
Format Examples
How this format plays out across different products and segments.
Exploded diagram labelling each ingredient and its job.
A "what's in it vs what's not" two-column static.
Macro shot of the formula with callouts to the hero ingredient.
How to build it
Break it down
Show the ingredients or components, labelled.
Contrast in vs out
What you include - and what you deliberately leave out.
Tie to the benefit
Connect each part to why it matters.
Example executions
Exploded diagram labeling each ingredient and what it does.
'What's in it vs. what's not' two-column static.
Macro shot of the formula with callouts to the hero ingredient.
Carries these angles well
Reach for it when
Supplements, food, beauty, and quality-focused buyers who read the label.
Skip it when
Products whose ingredients are unremarkable or where the breakdown reveals nothing worth bragging about.
Common mistake
Doing it when the ingredients are unremarkable - if the breakdown reveals nothing special, it undersells.
Combine it into an ad
A format is the container. In the Hi5 Framework it wraps an angle and opens with a hook to become a finished concept.
More static / structural formats
Ugly Ad (lo-fi native)
very lowA deliberately unpolished static that looks like a post, not an ad.
Single Image
lowOne frame to land the whole idea. Hardest format to do well.
Carousel (2-10 cards)
low-midSwipeable cards that build an argument one tap at a time.
Collection
midA hero asset over a grid of shoppable products.