Libraries/Social Media Ad Techniques/Formats

    Collection

    A hero asset over a grid of shoppable products.

    Static / structuralCost: mid

    A mobile-native commerce format: one hero image or video sits above a tappable grid of products, turning browsing into a near-instant path to a product page. It's built for the bottom of the funnel, where the job is to shorten the distance from interest to cart.

    Why it works

    A mobile-native commerce format - a hero asset over a tappable grid turns browsing into a near-instant path to a product page. Built for the bottom of the funnel.

    Format Examples

    How this format plays out across different products and segments.

    E-commerce

    Hero lifestyle video above the season's bestsellers.

    Fashion

    Shoppable collection themed around one use case.

    DTC

    Hero offer banner over the products it applies to.

    How to build it

    1

    Lead with a hero

    One strong image or video up top.

    2

    Curate the grid

    A tight, themed set of products beneath it.

    3

    Shorten the path

    Every tile goes straight to buy.

    Example executions

    Hero lifestyle video above a grid of the season's bestsellers.

    Shoppable collection themed around one use case.

    Hero offer banner over the products it applies to.

    Carries these angles well

    Offer / Urgency / Friction-RemovalSocial Proof / Crowd LogicRoutine / Day-in-the-Life

    Reach for it when

    E-commerce with a catalog, retargeting, and most-aware shoppers ready to browse and buy.

    Skip it when

    Single-product brands and cold audiences who need the story before the shelf.

    Common mistake

    Running it on a single-product brand or cold traffic - there is nothing to browse and no intent to convert yet.

    Combine it into an ad

    A format is the container. In the Hi5 Framework it wraps an angle and opens with a hook to become a finished concept.

    The Hi5 FrameworkBrowse angles