Dynamic Product Ads (DPA)
Automated ads that show each user the products they looked at.
Powered by your product feed, DPA serves each person the exact items they browsed or abandoned, at scale, without making a creative per product. It's the quiet workhorse of e-commerce performance - less a creative format than a retargeting machine that prints money on warm traffic.
Why it works
Powered by your product feed, it serves each person the exact items they browsed or abandoned, at scale, with no per-product creative - the quiet workhorse of e-commerce performance.
Format Examples
How this format plays out across different products and segments.
Abandoned-cart ad showing the exact item left behind.
Browsed-products carousel auto-populated from the feed.
Dynamic ad with a review badge pulled in per product.
How to build it
Connect the feed
Wire up the catalog and pixel/CAPI events.
Set the template
Design one frame that auto-populates per product.
Target the warm
Retarget browsers and abandoners.
Example executions
Abandoned-cart ad showing the exact item left behind.
Browsed-products carousel auto-populated from the feed.
Dynamic ad with a review badge pulled in per product.
Carries these angles well
Reach for it when
E-commerce retargeting, large catalogs, and warm audiences who've already viewed products.
Skip it when
Top-of-funnel prospecting and single-product brands with nothing to dynamically populate.
Common mistake
Pointing it at top-of-funnel prospecting - DPA prints money on warm traffic, not on people who have never seen you.
Combine it into an ad
A format is the container. In the Hi5 Framework it wraps an angle and opens with a hook to become a finished concept.
More static / structural formats
Ugly Ad (lo-fi native)
very lowA deliberately unpolished static that looks like a post, not an ad.
Single Image
lowOne frame to land the whole idea. Hardest format to do well.
Carousel (2-10 cards)
low-midSwipeable cards that build an argument one tap at a time.
Collection
midA hero asset over a grid of shoppable products.