Libraries/Social Media Ad Techniques/Formats

    GRWM / Routine

    A get-ready-with-me or daily routine where the product slips in naturally.

    VideoCost: low

    A creator films a real routine - getting ready, a morning, a workday - and the product appears as a natural step, not an ad break. It works because the viewer is already leaning in for the lifestyle, so the product is absorbed in context rather than pitched, and the casual setting makes it feel like a recommendation from a friend.

    Why it works

    The viewer is already leaning in for the routine, so the product is absorbed in context rather than pitched. The casual, in-the-moment setting makes it read like a friend's recommendation, not an ad.

    Format Examples

    How this format plays out across different products and segments.

    Wellness

    'Get ready with me' where the product is one calm step in the morning.

    DTC

    An evening wind-down routine the product anchors.

    App

    A day-in-the-life that quietly shows the app solving a recurring moment.

    How to build it

    1

    Lead with the routine

    Open on the routine itself, not the product - earn the watch with the lifestyle.

    2

    Slot the product in

    Let the product appear as one natural step, shown in use, not announced.

    3

    Pay off the moment

    Show why that step matters to the routine, then close on a soft CTA.

    Example executions

    'Get ready with me' where the product is one calm step in the morning.

    A day-in-the-life that quietly shows the product solving a recurring moment.

    An evening wind-down routine the product anchors.

    Carries these angles well

    Routine / Day-in-the-LifeSocial Proof / Crowd LogicValue-Based Education

    Reach for it when

    Routine and lifestyle angles, products that fit a daily habit, and warm-ish audiences open to creator-led content.

    Skip it when

    Products with no place in a daily routine, and brands needing a hard, direct response from a cold click.

    Common mistake

    Front-loading the pitch. The moment it stops feeling like a real routine and starts feeling like an ad, the context advantage collapses.

    Combine it into an ad

    A format is the container. In the Hi5 Framework it wraps an angle and opens with a hook to become a finished concept.

    The Hi5 FrameworkBrowse angles