Libraries/Social Media Ad Techniques/Formats

Kinetic Typography

Animated text carries the message. No face, no footage required.

VideoCost: mid

The message is the visual. Bold animated text, paced to a beat, delivers a punchy script without any filmed footage - which makes it perfect when you have a strong line but no talent or product shots. It lives or dies on the copy, so the writing has to carry the whole thing.

Why it works

The message is the visual - bold animated text paced to a beat delivers a punchy script with no footage, perfect when you have a strong line but no talent or product shots.

Format Examples

How this format plays out across different products and segments.

Offer-led DTC

Punchy claim animated word-by-word to a beat.

App

Offer terms revealed line by line, building to the CTA.

Any

A contrarian statement typed out then flipped on screen.

How to build it

Write the line

A sharp claim or offer - the copy carries everything.

Animate to a beat

Reveal it word by word to a driving rhythm.

End on the CTA

Land the offer and the next step in text.

Example executions

Punchy claim animated word-by-word to a driving beat.

Offer terms revealed line by line, building to the CTA.

A contrarian statement typed out and then flipped on screen.

Carries these angles well

Myth-Buster / Contrarian Offer / Urgency / Friction-Removal Problem / Pain Identification Price-Objection / We're Not Cheap

Reach for it when

Strong-copy angles, claims, and offers where the words do the heavy lifting and you have no footage.

Skip it when

Products that need to be seen working, and anything where a human face builds the necessary trust.

Common mistake

Using it for a product that needs to be seen working - text alone cannot demonstrate a result.

Combine it into an ad

A format is the container. In the Hi5 Framework it wraps an angle and opens with a hook to become a finished concept.

The Hi5 Framework Browse angles