Adrienne Little, Co-founder of And Rising: 'Never before has so much marketing investment gone into fleeting screen-based moments to make the sale... Brands designed to be recognised in the blink of an eye are the fittest for the fight.'

QuoteBrand & Creativity

“'Never before has so much marketing investment gone into fleeting screen-based moments to make the sale... Brands designed to be recognised in the blink of an eye are the fittest for the fight.'”
— Adrienne Little, Co-founder of And Rising

Source

The WARC Guide to brand assets in a hybrid world (2022)

WARC (eds. David Tiltman, Lena Roland, Catherine Driscoll); contributors incl. Jenni Romaniuk & Brooke Klement (Ehrenberg-Bass), Nick Liddell (Baron Sauvage), Adrienne Little (And Rising), David Taylor (the brandgym), David Courtier-Dutton (SoundOut), Panos Dimitropoulos (Kantar), Rachel Barton (Design Bridge), Morten Grubak (Virtue), Elisa Harca (Red Ant Asia)

p. 23; Adrienne Little, And Rising

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