Nick Liddell, Brand Strategist at Baron Sauvage: 'There isn't a logo design, colour palette, mascot or strapline in the world that will compensate for unimaginative communication, lacklustre execution and substandard products and services.'

QuoteBrand & Creativity

“'There isn't a logo design, colour palette, mascot or strapline in the world that will compensate for unimaginative communication, lacklustre execution and substandard products and services.'”
— Nick Liddell, Brand Strategist at Baron Sauvage

Source

The WARC Guide to brand assets in a hybrid world (2022)

WARC (eds. David Tiltman, Lena Roland, Catherine Driscoll); contributors incl. Jenni Romaniuk & Brooke Klement (Ehrenberg-Bass), Nick Liddell (Baron Sauvage), Adrienne Little (And Rising), David Taylor (the brandgym), David Courtier-Dutton (SoundOut), Panos Dimitropoulos (Kantar), Rachel Barton (Design Bridge), Morten Grubak (Virtue), Elisa Harca (Red Ant Asia)

p. 16; Nick Liddell, Baron Sauvage

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