Communication now has two audiences, and one of them reads Reddit
PrincipleBrand Strategy
Communication now has two audiences, and one of them reads Reddit
The practical conclusion Roach draws is dual-purpose communication: make content for humans that builds mental availability, then ask whether and how the same content can reach the models. Reddit keeps coming up as unusually present in the training data, so a campaign that creates genuine Reddit conversation can move LLM visibility more directly than most other platforms.
Source
The WARC Podcast - Four marketing frameworks you need to know (2026)
Tom Roach (VP, Jellyfish / Brandtech Group), interviewed by David Tiltman (WARC)
00:44:02-00:47:38, Tom Roach on The WARC Podcast, April 2026
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