Share of Model splits by model, and the gaps tell you which content to fix
PrincipleBrand Strategy
Share of Model splits by model, and the gaps tell you which content to fix
The actionable part of share of model is the per-model split. Strong in ChatGPT and weak in Gemini points at making better, more tuned content for YouTube. Getting into the answers is about credibility and authority as much as training-data presence, because the models are often running a search while they answer.
Source
The WARC Podcast - Four marketing frameworks you need to know (2026)
Tom Roach (VP, Jellyfish / Brandtech Group), interviewed by David Tiltman (WARC)
00:41:03-00:44:02, Tom Roach on The WARC Podcast, April 2026
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