Framing content around how people actually prompt - by product or by context - can win more model visibility.
PrincipleAI
Framing content around how people actually prompt - by product or by context - can win more model visibility.
For AI-era prompts, consider whether your category is queried by product or by context: a high-end jeweler may win more model visibility framed around occasions (weddings, engagement) than around product heritage - match your content to how people actually prompt.
Source
Cannes Lions 2026 - Creative Impact Unpacked: Can Creativity Win Models as Well as Minds? (WARC x Jellyfish x INSEAD) (2026)
Amy Rogers (WARC), Tom Roach (Jellyfish), David Dubois (INSEAD), Natasha Wallace (Jellyfish)
00:23:30, David Dubois
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