Humans prefer slow-motion product video while the LLM prefers regular motion for the same asset.
CaseAI
Humans prefer slow-motion product video while the LLM prefers regular motion for the same asset.
The slow-motion experiment: humans repeatedly prefer slow-motion product videos (immersion, pleasantness); the LLM prefers regular motion - its slice-by-slice analysis reads slow-mo as carrying less information. The same asset gets opposite verdicts from the two audiences.
Source
Cannes Lions 2026 - Creative Impact Unpacked: Can Creativity Win Models as Well as Minds? (WARC x Jellyfish x INSEAD) (2026)
Amy Rogers (WARC), Tom Roach (Jellyfish), David Dubois (INSEAD), Natasha Wallace (Jellyfish)
00:24:30, David Dubois
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