"So far, the large language models appear to be more brand-centric than humans. They're using the brands themselves as shortcuts." - Byron Sharp. Brand may matter more, not less, in AI-mediated buying; 'brands will disappear' is the same economist's dream recycled from the early internet.

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"So far, the large language models appear to be more brand-centric than humans. They're using the brands themselves as shortcuts." - Byron Sharp. Brand may matter more, not less, in AI-mediated buying; 'brands will disappear' is the same economist's dream recycled from the early internet.

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Uncensored CMO: Byron Sharp vs Mark Ritson - 5 big marketing truths we agree on (2026)

Jon Evans (host); Byron Sharp, Mark Ritson

00:08:40, Byron Sharp

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40 Days vs 10 Years: Marketing's Time Horizon Problem The Best Advertising Is Invisible (Elasticity Zero, Explained)Byron Sharp and Mark Ritson Agreed on Five Things at Cannes. I Was in the Room.