Topical authority
DefinitionContent & Social
Topical authority
Sustained, interlinked coverage of one subject deep enough that search engines treat the site as an authority on it - many connected pieces beating scattered one-offs. The practical unit of modern SEO strategy: own a topic, not a keyword.
Evidence from the library
Every credible mention of a brand is another training example tying it to a topicPrincipleLong-tail is now a retrieval mechanism rather than a coverage tacticPrincipleWrite sections that stand alone and still connect, rather than FAQ-style fragmentsPrincipleCreator content is now valued for how long it stays searchable and durable, not for a one-day impression spike.PrincipleChase links-to-page for Google AI Overviews and traffic-to-page for ChatGPT and PerplexityPrinciple
Source
Marketing Definitions
standard SEO practice
More from this source
DefinitionSEO (search engine optimisation)DefinitionGenerative engine optimisation (GEO)DefinitionZero-click contentDefinitionDark socialDefinitionOrganic reachDefinitionEngagement rateDefinitionContent pillarsDefinitionEvergreen contentDefinitionSocial listeningDefinitionEarned mediaDefinitionInfluencer marketingDefinitionContent marketing