Organic reach
DefinitionContent & Social
Organic reach
The share of your followers or potential audience a post reaches without paid support. Platforms throttle it as they mature - organic reach on brand pages has fallen for a decade - which is why organic strategy shifted from broadcasting to formats the algorithm rewards.
Evidence from the library
83%Reach is the single biggest driver of media effectiveness, accounting for roughly 83% of the variation in how well media perform.Stat180 vs 100 indexWidening reach drives incremental sales that high-frequency targeting missesStat2.6% / 0.9%Online paid media drives far more market share growth than online unpaid media.Stat40% reach, 2.7x frequencyGoogle's planning benchmarks are 40% weekly on-target reach and 2.7x weekly frequencyStatThe pursuit of relevance may be what killed the brand characterWarning
Source
Marketing Definitions
standard social media practice
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