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    Organic reach

    DefinitionContent & Social

    Organic reach

    The share of your followers or potential audience a post reaches without paid support. Platforms throttle it as they mature - organic reach on brand pages has fallen for a decade - which is why organic strategy shifted from broadcasting to formats the algorithm rewards.

    Evidence from the library

    Reach does not guarantee influenceWarning83%Reach is the single biggest driver of media effectiveness, accounting for roughly 83% of the variation in how well media perform.Stat180 vs 100 indexWidening reach drives incremental sales that high-frequency targeting missesStat2.6% / 0.9%Online paid media drives far more market share growth than online unpaid media.StatOnly boost content once shares reach a quarter of likesPrinciple

    Source

    Marketing Definitions

    standard social media practice

    More on content & social

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