Reach does not guarantee influence
WarningBrand & Creativity
Reach does not guarantee influence
Reach has become a cheap dashboard metric: it no longer shows whether ideas are being shared by real people or converting customers. Make work that begs to be clipped rather than paying for your own post to be seen 100,000 times.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 22-23 (citing Boston Consulting Group)
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