Creators are the strongest touchpoint for building future demand
PrincipleBrand & Creativity
Creators are the strongest touchpoint for building future demand
System1 and Effies analysis of more than 1,250 US and European campaigns found creators are now the most effective touchpoint for creating future demand and lasting brand effects, a 'super touchpoint' alongside TV, PR and events.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 6-7 (System1 & Effies)
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