57%
StatBrand & Creativity
Young audiences are more excited by creator content than by new TV shows or films
57% of 14- to 24-year-olds say they have been more excited to see new content from creators than new TV shows or movies.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 2 (YouTube Culture and Trends report)
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