97%
StatBrand & Creativity
Nearly all of the most entertaining brands grew revenue
97% of the world's 30 most entertaining brands in Small W•rld's 2025 Entertainment Index posted revenue growth, and over two-thirds reported double-digit gains.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 8 (WARC, Entertainment Branding and why it Matters, March 2025)
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