17 of 30
StatBrand & Creativity
Entertaining brands are far more likely to be people's preferred brand
17 of the 30 most entertaining brands have at least double the preference level of the Bottom 30 brands' average of 9%. Preference was low only for luxury goods and emerging brands.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 29 (Tracksuit brand funnel data)
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