Awareness and brand love do not make a brand entertaining
PrincipleBrand & Creativity
Awareness and brand love do not make a brand entertaining
Tracksuit found only a weak correlation between awareness and entertainment value, and brand love was uncorrelated with it. Being a household name doesn't make you entertaining; entertainment may instead be a route to more awareness.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 25, 29 (Tracksuit correlation analysis)
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