People are openly asking brands to entertain them - and say most brands all look the same
StatTrends
73% of people say brands should make more effort to be entertaining, 72% want brands to engage all of their senses, and 69% want brands to wow them with their marketing - while 76% say very few brands really stand out as different from one another.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
VML Intelligence SONAR, The Future 100: 2026, s. 7 and 11
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