Nine in ten people want experiences that outlast the experience itself
StatTrends
91% of people value experiences that stay with them after they're over, 88% want experiences that feel meaningful rather than just entertaining, 87% want to be left feeling changed in some way, and 86% are drawn to experiences that inspire awe, wonder or a new perspective.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
VML Intelligence SONAR, The Future 100: 2026, s. 11
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