80%
StatTrends
Four in five shoppers still prefer a human over a bot
80% of people still prefer speaking with a human representative when shopping, and 87% value experiences that foster connection with themselves or others. The more synthetic the landscape gets, the more the human touchpoint differentiates.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
VML Intelligence SONAR, The Future 100: 2026, foreword, s. 3
Go to the originalMore from this source
StatPeople are pessimistic about the world but optimistic about their own livesStatNine in ten people want experiences that outlast the experience itselfStatPeople are openly asking brands to entertain them - and say most brands all look the sameStatGenerative AI use is mainstream, from research all the way to companionshipWarningAI adoption is mass-market but the anxiety adopted right along with itStatConsumers will let AI plan the shop but not spend the moneyPrincipleThe public draws the AI-human line at empathy and creativityStatCreativity now outranks possessions as a marker of statusStatMost people don't care if an ad was made by AI - but music gets judged harderStatConsumers protect spending on children, health and pets and cut nearly everything elsePrincipleTreatonomics: consumers trade down everywhere except the small joysStatUnilever is moving half its spend to creators as the creator economy doubles