$7.0bn → $155.6bn
StatBrand & Creativity
Meta ad spend has grown to nearly match global linear TV spend
Global Meta ad spend grew from US$7.0bn in 2013 to US$155.6bn in the latest year shown, close to linear TV's US$163.0bn, shifting budgets from a high-attention channel to a low-attention one where ads are mostly sales-driven.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 4 (The Extraordinary Cost of Dull: Field, Evans, EatBigFish & System1)
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