151 ROI index
StatBrand & Creativity
Influencers deliver one of the highest long-term ROIs of any channel
In IPA research with Andrew Tindall, influencers scored a long-term ROI index of 151 against an all-channel average of 100, on just 6.2% sales contribution, returns that rival linear TV for far less spend.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 6 (IPA & Andrew Tindall, reconstructed from System1 data)
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