Content pillars
DefinitionContent & Social
Content pillars
The three to five recurring themes a brand's content keeps returning to, chosen where audience interest and brand authority overlap. Pillars turn content from a calendar-filling exercise into an ownable territory the audience learns to expect.
Evidence from the library
Social has three ceilings - the algorithm, the moment, and credibilityPrinciple7x difference, 5.4x awarenessConsistent creative foundations multiply every brand effect, up to seven-foldStatThe 3C's - Credibility, Competitiveness, CommonalityPrincipleMeaningful, Different and Salient each need a different amount of attentionPrincipleRigidly repeating fixed brand elements can stifle creativity, so brands should aim for "fresh consistency" - refreshing assets rather than replacing them.Warning
Source
Marketing Definitions
standard content strategy practice
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