Best BigTime Creative Shop Riyadh Campaigns of All Time
BigTime Creative Shop is the Riyadh independent that has been doing interesting things in a market most global agencies treat as a media buy rather than a creative opportunity. They understand the cultural grammar of the Gulf in a way that doesn't feel like a briefing document - and their work benefits from it. Browse the work below.
3 campaigns
The Ring: The Legacy Continues
The campaign celebrates a century of boxing history by blending miniature animation with real-world fight footage, positioning The Ring as the definitive, living archive of the sport to inspire a new generation of fans and fighters.
The Ring: The 4th Judge
The Ring introduced the world's first AI boxing judge trained on a century of data to provide real-time, unbiased scoring during major fights, restoring fairness to a sport plagued by controversial human decisions and subjective judging.
General Entertainment Authority: Obsession
The campaign dramatized the mental toll of a high-stakes rematch by depicting Tyson Fury being literally haunted by Oleksandr Usyk's face in everyday life, using surreal psychological horror to mirror the fighters' inescapable obsession with one another.