Best Clemenger BBDO Campaigns of All Time
Clemenger BBDO has a peculiar, almost pathological habit of making the rest of the industry look like they aren't trying hard enough. Whether they are redesigning the human anatomy to survive a car crash or turning underwear into a philosophical debate - it is work that prioritizes the weird, the human, and the undeniably effective. It is the kind of output that makes you want to quit your job or start a better one. Browse the work below.
9 campaigns
NZ Transport Agency: Let Driving Distract You
The campaign immersed viewers in a relentless, overwhelming barrage of phone notifications, social media alerts, and digital chatter, powerfully demonstrating the impossible task of focusing on driving amidst such constant digital distraction and urging them to put their phones away.
Tourism Australia: Aussie News Today
Tourism Australia launched a satirical news channel dedicated to quirky, positive stories to combat global 'bad news' fatigue, using quintessentially Australian humor to inspire young travelers to visit and work in regional Australia.
TAC: Meet Graham
To combat desensitization to shock advertising, the TAC created Graham, an interactive, anatomically exaggerated sculpture showing how the human body would need to evolve to survive a low-impact crash, sparking global conversation and visceral understanding of human vulnerability on the road.
Snickers: Hungerithm
Snickers created the "Hungerithm" in Australia, where the price of Snickers dynamically dropped in 7-Eleven stores based on real-time internet anger levels. By linking social media sentiment to product pricing, Snickers turned online emotions into a unique marketing strategy that drove significant sales and engagement.
Bonds: The Boys
Bonds, an Australian underwear brand, created a humorous campaign that personifies body parts as comedic characters to highlight the comfort and moisture-wicking properties of their underwear. By using absurd, anthropomorphic dialogue between body parts experiencing discomfort during swimming, the campaign creatively demonstrates how Bonds underwear solves common moisture and chafing problems in a memorable and entertaining way.
TAC: Towards Zero
The campaign made the abstract number of road deaths tangible by showing 70 real people, forcing a man to confront the human cost, and shifting his acceptable number from 70 to zero, highlighting that every life lost impacts someone.
NAB: Stand Ins
NAB created 'Stand-ins' - bankers who literally replaced footy fans at their game-day duties, allowing them to attend the AFL Grand Final. This ingenious service not only helped fans but also generated massive, authentic social media and broadcast attention, dominating the day by not being a traditional sponsor.
Carlton Draught: Slow Motion
Carlton Draught created a humorous slow-motion advertisement that exaggerates the visual appeal of men in slow motion, playfully suggesting that everything looks cooler and more attractive when filmed in slow motion. The brand used comedic visual storytelling to capture audience attention and entertain viewers while subtly promoting their beer brand during a sporting event.
VB: The Regulars
The campaign celebrates diverse, uniquely Australian male archetypes, uniting them under the banner of VB, positioning the beer as the common thread that binds all "regulars" regardless of their quirks, fostering a sense of inclusive camaraderie.