Best Havas Campaigns of All Time
Havas is what happens when you mix French flair with the clinical precision of a media giant, creating a portfolio that feels like a well-dressed strategist who actually knows their way around a spreadsheet. They have a knack for making giant infrastructure - like an airport or a car brand - feel strangely human. It is work that respects the audience's intelligence while occasionally tugging at their heartstrings. Dig into the archive below.
15 campaigns
ISDIN: UV Tattoo to Learn
ISDIN transformed sunscreen application from a chore into a game by using UV-sensitive temporary tattoos. When exposed to the sun, the tattoos revealed hidden characters that only disappeared when covered with sunscreen, turning children into protectors of their own skin.
Denk Vooruit: The Netherlands Goes Dark
To prepare citizens for a 72-hour crisis, the government simulated a nationwide blackout across transport, retail, and media. By making the country experience the disruption first, they turned a dry informational booklet into a vital, sought-after national conversation.
Sapeurs Pompiers de France: Firecatchers
Firecatchers transformed the passive waiting screens of popular Twitch streamers into live forest surveillance feeds, turning thousands of gamers into active lookouts who reported wildfire anomalies to emergency services in real time, effectively crowdsourcing public safety through existing digital habits.
World Vision: Lessons of Shame
To protest failing school infrastructure, World Vision brought rural students into the Legislative Assembly to hold a live classroom session in the public gallery, shaming politicians into prioritizing education funding by literally bringing the problem to their workplace.
LVMH: The Partnership That Changed Everything
LVMH bypassed strict Olympic advertising bans by becoming a 'Creative Partner,' weaving its craftsmanship directly into the Games' fabric - from Chaumet medals to Vuitton trunks - turning the event itself into a massive, logo-free showcase of luxury heritage.
VIVO: Call Me When You Need Me
VIVO partnered with director Xin Shuang to create a cinematic short film shot entirely on the X100 Ultra, using a raw, emotional story about an estranged father and son to demonstrate that professional-grade storytelling is now accessible to everyone.
Times of India Group: Ink of Democracy
To combat voter apathy, The Times of India replaced its traditional black ink with purple electoral ink for an entire print run, transforming the daily newspaper into a visceral, physical reminder of the millions of uncast votes and unused ink.
Fondation Anne de Gaulle - 'Paris Anne de Gaulle'
The Fondation Anne de Gaulle temporarily renamed Charles de Gaulle Airport to "Paris-Anne de Gaulle" to make mental disabilities impossible to ignore. By transforming the entire airport's signage and traveler experience with Anne's name, the campaign created massive visibility and sparked a national conversation about disability inclusion.
adidas: Liquid Billboard
adidas created the world's first swimmable billboard in Dubai, inviting women to dive in and become campaign stars. By transforming a passive medium into a participatory stage, it empowered women to overcome public swimming anxieties through visible, collective action.
Babybel - Join the Goodness
Babybel created a surreal campaign transforming Bangkok into a Babybel world to show how their snack can help people break free from unhealthy eating habits. The campaign uses a magical realism approach to position Babybel as a "goodness" hero that empowers consumers to choose healthier snack options.
Global Road Safety: SMS Last Words
To combat distracted driving in China, the campaign transformed 350 smashed phones from fatal accidents into digital tombstones. By displaying the mundane last messages sent before death, it turned abstract statistics into a visceral, hauntingly relatable human tragedy.
Teva: Parkinsounds
Teva transformed music into a medical tool by launching a Spotify-integrated app that uses rhythmic auditory stimulation to help Parkinson's patients overcome gait freezing, turning their favorite songs into a steady beat for safer, more confident walking.
Heathrow: Coming Home for Christmas
Heathrow's 'Coming Home for Christmas' campaign used anthropomorphic teddy bears who magically transform into human grandparents upon reunion, powerfully dramatizing the profound emotional joy and significance of returning home for the holidays, making the airport a magical conduit for love.
Konami: Enter the Game
Konami's "Enter the Game" campaign transformed a Spanish fan into a virtual player in PES 2013, digitizing his image and movements to appear alongside football stars. This proved the game's hyper-realism and immersive experience by making the ultimate player dream a tangible reality, convincing players it was the best simulator.
Citroën: Daddy
The campaign visually depicted a father literally burdened by his three children clinging to him during everyday activities like yoga and waterskiing. It then showed him finding serene freedom in a Citroën, where the kids were comfortably buckled in the spacious backseat, highlighting the car's practical solution for stressed parents.