Best JCDecaux Campaigns of All Time
Most people see a bus shelter and think about rain - JCDecaux sees a high-stakes gallery for the distracted. They have spent decades proving that if you can capture a commuter’s attention between a delayed train and a lukewarm latte, you can sell them anything from luxury watches to a sense of existential wonder. It is the art of the un-skippable physical world. Browse the work below and see how they turn street furniture into strategy.
3 campaigns

JCDecaux: Still Open
JCDecaux transformed 650 premium subway ad spaces into life-sized virtual storefronts for flood-damaged Valencia businesses. By turning OOH media into active commerce channels via QR codes, they allowed commuters to support small shops that were physically closed but digitally Still Open.

JCDecaux - Meet Marina Prieto
JCDecaux filled Madrid's subway stations with photos of Marina Prieto, a 100-year-old Instagram user, to demonstrate the power of outdoor advertising by turning her into a viral sensation without using any branding or calls to action.
JCDecaux: The Route
JCDecaux transformed its digital billboards into a real-time emergency system by syncing ambulance GPS data to screens, clearing traffic lanes 1km ahead of the vehicle to save critical minutes during life-threatening rescues in congested São Paulo.