Best Kotex Campaigns of All Time
Kotex has the unusual distinction of being the first brand to say the word 'period' in an advertisement - a sentence that sounds unremarkable now and was considered genuinely radical when it happened. They have spent decades testing just how honest femcare advertising is allowed to be, usually by being slightly more honest than their rivals were prepared for. Study the patterns below.
3 campaigns
血の戦い | THE BLOOD BATTLE: It began suddenly, but it made me stronger
2026Kotex transformed menstrual taboos into an anime battle series, turning internal fears like shame and mood swings into literal monsters. By using authentic hand-drawn animation, the brand bypassed parental gatekeeping to speak directly to teenage girls in their own cultural language.
Kotex · FCB Artgroup Kazakhstan, Almaty
Own Your Flow
2025Kotex reframed menstruation from a source of anxiety into a symbol of power by using a cinematic tennis metaphor, showing that when women trust their products, they can overcome societal stigma and rule their own worlds.
Kotex · McCann New York
Art's Missing Period
2025Kotex launched a virtual gallery of censored menstrual art to expose the double standard where art depicting violent blood is celebrated, while art depicting the blood of life and creation is systematically silenced and shamed.
Kotex · DAVID