Best Snickers Campaigns of All Time
It is a strange quirk of the human psyche that we accepted a chocolate bar as a legitimate medical intervention for personality disorders, yet here we are. Snickers basically invented the "Hunger Category" by realizing that being a jerk is usually just a blood sugar issue. Their best work thrives on this singular, beautifully simple behavioral insight - that we are all one skipped lunch away from total social ruin. Browse the work below.
6 campaigns
Snickers: Fix the World
Snickers humorously addressed widespread modern annoyances by suggesting that the world's collective grumpiness could be solved by feeding it a colossal Snickers bar, reinforcing the idea that hunger makes people irritable and a Snickers can fix it.
Snickers: Number One Fantasy
Snickers humorously portrayed how hunger distorts one's perception, making even bizarre escapist desires feel like a "number one fantasy." The campaign positioned Snickers as the satisfying solution that brings you back to your normal, less fantastical self, highlighting its ability to curb hunger-induced irrationality.
Snickers - Own Goal commercial (ft. Modrić and Saka)
Snickers leveraged football stars Luka Modrić and Bukayo Saka to humorously dramatize everyday "own goals" - relatable mistakes made when not at your best - positioning the candy bar as the simple fix for these hunger-induced blunders during Euro 2024.
Snickers - Angry Jürgen Klopp at table football
Snickers humorously demonstrated that hunger transforms even a calm person into an irritable, over-the-top celebrity like Jürgen Klopp, only to reveal the celebrity was the hungry person all along, reinforcing the iconic "You're not you when you're hungry" tagline.
Snickers: Hungerithm
Snickers created the "Hungerithm" in Australia, where the price of Snickers dynamically dropped in 7-Eleven stores based on real-time internet anger levels. By linking social media sentiment to product pricing, Snickers turned online emotions into a unique marketing strategy that drove significant sales and engagement.
Snickers: You're Not You When You're Hungry
Snickers dramatized the universal truth that hunger alters your personality by replacing a young football player with a cranky Betty White, proving that the bar provides the substantial satisfaction needed to return to your true self.