Celebrity reach buys attention, not trust
WarningCreative Strategy
Celebrity reach buys attention, not trust
In Tracksuit data, celebrity beauty brands such as Kylie Cosmetics and Fenty Beauty lead their category on being "trendy" but score near the bottom on trust and relatability. Attention is easy; affinity is the hard part.
Source
Marketing Brew / Morning Brew Creative Studio (2026)
Morning Brew Inc., Tracksuit, Ekimetrics
p. 15, Tracksuit
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