~3x
StatCreative Strategy
Creator-brand alignment roughly triples conversion
When a creator's content aligns with a brand's values and its audience's interests, conversion rises roughly 3x, according to an IPA benchmark of 144 brands and £133m in influencer spend.
Source
Marketing Brew / Morning Brew Creative Studio (2026)
Morning Brew Inc., Tracksuit, Ekimetrics
p. 8, IPA benchmark
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