22% → 25%
CaseCreative Strategy
Monzo grew consideration by letting creators be funnier than the bank
Monzo leaned into memes and co-created with creators such as Kait Park, who jokes openly about impulse shopping. Its UK consideration rose from 22% (Oct 2024) to 25% (Sept 2025), per Tracksuit.
Source
Marketing Brew / Morning Brew Creative Studio (2026)
Morning Brew Inc., Tracksuit, Ekimetrics
p. 14, Tracksuit
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