36% vs 14%
WarningAI
Known AI-generated content carries a 2-to-1 engagement penalty
36% of consumers say they are less likely to engage with content they know is AI-generated; only 14% are more interested. For brands leaning on visibly AI-made creative, the label itself carries an engagement penalty of more than 2 to 1.
Source
Menlo Ventures, 2026: The State of Consumer AI (with Morning Consult, n=5,067) (2026)
Shawn Carolan, Amy Wu Martin, Sam Borja (Menlo Ventures)
Menlo Ventures, 2026: The State of Consumer AI, content preferences
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StatConsumer AI spending tripled to USD 40 billion while users grew just 11%StatPaying for AI flipped from 3% of users to 55% in one yearStatThe top 14% of AI spenders account for 60% of all consumer AI spendStatA quarter of Americans use AI daily; intensity is growing faster than adoptionStatDaily AI assistant use beats ride-sharing and food delivery combinedStatThe average AI user now runs three assistants side by sideStatA third of agent users have let AI act without final approvalStat92% of AI agent users pay for AI - agents are the monetisation frontierStatNearly a third of US adults have already earned money with AIStatAccuracy and trust now beat ease of use in choosing AI toolsStatDistrust of AI-generated information among non-users rose from 58% to 70%StatFor medical, legal and mental-health advice, humans beat AI three to one
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