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    WarningAITrends

    Known AI-generated content carries a 2-to-1 engagement penalty

    engagement likelihood

    less likely36%
    more interested14%

    36% of consumers say they are less likely to engage with content they know is AI-generated; only 14% are more interested. For brands leaning on visibly AI-made creative, the label itself carries an engagement penalty of more than 2 to 1.

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