Share of Model - a brand's visibility and perception inside the AI models
PrincipleBrand Strategy
Share of Model - a brand's visibility and perception inside the AI models
Share of model, developed by Jack Smyth at Brandtech, is a brand's visibility and perception inside the AI models - the equivalent of brand awareness and brand perception, measured against what the models say about you and how present you are in them. It is a concept, a metric and a platform at once.
Source
The WARC Podcast - Four marketing frameworks you need to know (2026)
Tom Roach (VP, Jellyfish / Brandtech Group), interviewed by David Tiltman (WARC)
00:38:01-00:41:03, Tom Roach on The WARC Podcast, April 2026
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