~35,000 ads
StatBrand & Creativity
The Fluent Devices findings rest on a census of television advertising, not a sample
System1 Ad Ratings measures every TV ad in the UK and US across six sectors: automotive, financial, FMCG, health and beauty, tech and charity. That was 22,350 ads between July 2017 and June 2018, and close to 35,000 ads by May 2019.
Source
Fluent Devices Case Study - Creativity & Effectiveness: Developing creative best practice for long-term growth in a multi-platform world (System1 Group) (2019)
System1 Group; Fluent Devices research led by Orlando Wood, IPA Databank effects measured with Peter Field
Slide 11, System1 Ad Ratings, Ebiquity and Competitrack
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