Best AKQA Campaigns of All Time
AKQA has spent decades operating on the principle that if a brand isn't building a literal ecosystem or hacking a global stock market for social good, it isn't trying hard enough. They are the agency for people who find traditional 30-second spots a bit quaint - preferring to turn graffiti into retail stores or give nature its own Spotify royalties. It is high-concept, high-utility work that makes other strategists feel slightly lazy. Browse the work below.
8 campaigns
Museum for the United Nations: Sounds Right
To fund conservation, the campaign officially registered 'NATURE' as a music artist on streaming platforms, allowing royalties from tracks featuring natural sounds to be automatically diverted to environmental protection projects through a first - of - its - kind business model.
DEGIRO and UN Women - Pink Chip
Pink Chip created a unique stock market index that exclusively tracks high-performing women-led companies to prove their business potential and challenge gender bias in investing. By demonstrating that women-led companies can outperform market benchmarks, the initiative provides concrete financial evidence to encourage more investment in female leadership.
Nike: Air Max Graffiti Stores
Nike transformed São Paulo's street art into exclusive e-commerce portals by painting new Air Max models onto existing graffiti characters, requiring fans to physically visit the murals to unlock limited-edition purchases via geolocation technology.
Code of Conscience: Raoni Metuktire
Code of Conscience leveraged open-source technology to create a system that physically disables heavy machinery entering protected areas, effectively empowering indigenous leaders like Raoni Metuktire and providing a direct, tangible solution to combat illegal deforestation where traditional methods often fail.
Baco Exu do Blues: Bluesman
Launched the album via an eight-minute film that subverted racial stereotypes by framing a man running as a criminal act, only to reveal he was late for work, transforming a musical release into a nationwide movement for Black pride.
Activision: Hostile Takeover
Activision orchestrated a 'hostile takeover' of Call of Duty: Black Ops III by the upcoming Infinite Warfare, using in-game events and an AI chatbot to turn a traditional trailer reveal into an immersive, community-driven alternate reality game.
Usher: Chains
Usher's 'Chains' music video, in collaboration with AKQA and Tidal, used facial recognition to force viewers to confront racial injustice. By stopping the video if one looked away, it dramatically spotlighted victims' stories, challenging the cultural blind spot of dismissing systemic racism and driving active engagement.
Nike - Never Done Evolving, ft Serena
Nike leveraged AI and machine learning to create a virtual match between 17-year-old and 35-year-old Serena Williams, dramatically visualizing her career evolution and inspiring future athletes by decoding the path to sustained greatness.